WEplay was founded by Grace Anne, a lifelong athlete who grew up as a competitive alpine ski racer before transitioning to field hockey and now competing at Princeton. Through her journey in sports, she experienced firsthand that female athletes are often overlooked when it comes to access to the gear and resources they need to perform at their best. She created WEplay to change that, making it easier for female athletes to thrive by providing curated gear and essentials designed for them, at prices they can actually afford.